Prime Local SEO Ranking Factors Before we start I’d like to introduce the 3 major local ranking factors: relevance, proximity, and prominence. All ranking factors can be found anywhere between these 3. RELEVANCE Relevance is undoubtedly the most crucial major local ranking factor that we’re able to control. It describes how well a business listing […]
Create a Content Factory for GMB You’ve probably already noticed that posting on Google My Business can attract new customers and even helps rank in local search. The majority of small businesses doesn’t know what to post other than crafting boring sales pitches. Great Google My Business post ideas are rare and you can just […]
Google uses categories to organize businesses. You’re allowed one primary category and nine secondary categories. This will determine how users find your business when they use specific keywords, so it’s essential to choose wisely. Categories are a massive part of your local SEO strategy because they determine what terms you’ll come up for during a user’s search.
How to make a local business website most appealing to visitors What do you do when you have a craving for some particular type of pastry? Unless you’re made of money and can source pastries from France, chances are that you’re going to search for a local restaurant or bakery close by that makes what […]
What is geotagging? Geo-tagging basically refers to adding geographical information to media in general and images on the web in particular. This usually happens by assigning geo-coordinates (latitude and longitude) and geo-related keywords to images’ metadata. The goal of geo-tagging is to make a photo more relevant for a geographical-related search. This can be either […]
What Are Local SEO Click-Through Rates A Local SEO click-through rate (CTR) is the rate at which your Google My Business listing is clicked. This number is the percentage of people who view your listing (also known as impression) and then go on to click the listing. This article will reveal the most common reasons […]
Google My Business posts best practices for action takers only! If you’re a busy business owner, you might not know what makes an excellent social media post. In short, the best posts keep things simple yet entertaining and engaging. Today, posting and blogging to Google My Business has become its own social media platform. If you […]